Visual Communication for the Web

早前介紹過的 LukeW 在 VizThink 2009 中就網上視覺傳播作了一場演講，內容包括 介紹利用視覺組織來傳達重要訊息、實作技巧和案例。

雖然沒找到該演講的視頻，但 slides 已經可以公開下載，有興趣的讀者請按此處下載（5MB PDF）。

以下是一些重點：

• The end goal of visual communication
  • Quicker communication
    • Usefulness - what is it?
    • Usability - How to use it?
    • Desirability - Why should I care?
• What makes great presentation?
  • Visual Organization
    • Communicates the relationships between user interface elements
  • Personality
    • Communicates the brand essence of a product
• Terms
  • Visual Communication is part
  • Visual Organization and part personality.
  • Visual Hierarchy is a deliberate prioritization of
  • Visual Weight enabled by the manipulation of
  • Visual Relationships to create
  • Meaning for users.